Calvin Klein
EVENT
European Conference and Team Building for CKOne
BRIEF
Introduce CKOne’s re-brand campaign to its European management team.
SERVICES
- Event Conception, Management and Production
- Catwalk and Music Show
- Interactive Workshops
- Visual Merchandising and Art Installations
- Reportage Photography and Film of Event
OUTCOME
doll produced and managed an interactive brand conference for 200 CKOne Managers from across Europe including France, Spain, Italy, Germany and Sweden.
Continuation of key messaging was delivered throughout all activities at the conference – creating an immersive experience of the brand’s new ATL creative.
Stylistic and playful installations alongside a catwalk entertained and educated the audience of delegates with further team-building exercises completing the day.
Workshop activities included breakdancing, DJ master classes and social media sessions.
A positive and strong emotive response of the CKOne re-brand was received by its company leaders.
