“The team at doll are a pleasure to work with - professional, efficient and extremely accommodating. I have worked with doll for numerous years now and I am confident that the team understand our business needs and will relentlessly strive to meet them using their fantastic network of contacts to ensure we leverage the best results. I am continually dazzled by doll's enthusiasm and creativity, and I would highly recommend them.” – Steph Thiers-Ratcliffe, International Marketing Manager at Cotton Council International
Cotton USA
BRIEF
Establish Cotton USA and its products as a respected staple and integral supplier to the fashion industry.
SERVICES
- B2B and B2C Consultation
- Sponsorship Brokerage and Management
- Campaign Evaluation
OUTCOME
To provide optimum return on investment and media interest, established LFW designers - with value’s analogous of Cotton USA’s own - were identified and selected for sponsorship.
ROI figures of up to 122:1 have been achieved plus an on-going strong presence of the organisation within the fashion press and industry employees.
So far doll has enjoyed a 11 year (22 LFW seasons) relationship managing the campaign for Cotton USA.
Designers paired with Cotton USA to date:
Richard Nicoll, Meadham Kirchoff, Louise Gray, PPQ, Preen, palmer//harding, Sinha Stanic, Gardem, Nathan Jenden, Jens Laugesen, Deryck Walker, Lucas Nascimento
ROI figures (available) for the past 6 seasons:
AW11 Louise Gray 28:1
SS12 Louise Gray 36:1
AW12 Louise Gray 26:1
SS13 palmer//harding 33:1
AW13 palmer//harding 73:1
SS14 palmer//harding 98:1
AW14 palmer//harding 122:1
SS15 Lucas Nascimento
