Gucci
EVENT
The GUCCI Truck Show, Mayfair Store
BRIEF
Capture the spirit of GUCCI’s renowned Milan Fashion Week shows and showcase its latest collection (Truck Show) to UK media, fashion insiders and buyers.
SERVICES
- Event Direction, Catwalk Production and Show Calling
- Model Casting, Make-up, Styling and Dressing
- Bespoke Music Production, Lighting and Interior Design
OUTCOME
The doll team worked intrinsically with GUCCI Milan’s Head Office to ensure key values of its latest campaign and collection were communicated through each element of production within the Mayfair store’s event.
The meticulous craft standards and authority of the iconic Italian fashion house came to life through bespoke notes such as leather and use of matching colour tones throughout dressing replicated in the collection.
Carefully sourced music production through to classic Italian style models kept the luxury Italian essence throughout.
VIP celebrity guests, fashion industry insiders and media reported a slick show which made its mark in the UK fashion calendar.
Awareness of the brand increased by 25% in the UK media.
