Haymarket
EVENT
Clothes Show Live ‘Fashion Theatre’
BRIEF
Revamp and revive the renowned Clothes Show Live Catwalk Show in its London and Birmingham locations.
SERVICES
- Concept Creation and Art Direction
- Music / Screen Content Creation
- Catwalk Management, Styling and Show-calling
- Model and Dancer Castings
OUTCOME
Billed as the largest catwalk show in the world, doll re-imagined the Clothes Show Live catwalk – as the ‘Fashion Theatre’.
A strong entertainment billing ensured high ticket pre-sales of the event.
The repeated catwalks featured at least 100 performers per show, featuring unique choreographed visual, lighting and performance.
Highlights included top bands, The Saturdays, Paloma Faith and The Wanted, which featured alongside the fashion models on the runway.
