Kimberly Wyatt
ACTIVITY
Personal Brand Consultancy
BRIEF
Define Kimberley Wyatt, ex Pussycat Doll, talented musician and dancer as a strong, commercially appealing personality in a much congested music industry market.
SERVICES
- Creative Team Re-structure
- Art Direction of Marketing Materials
- Personal Brand Development
- Strategic Planning
OUTCOME
Consolidating Kimberly Wyatt’s offer as a performer and personality allowed her to be easily pitched with clarity to the UK and international media and to secure strategic collaboration deals.
Using her sassy persona and dynamic talents, a clear personal brand and style was created and used throughout all marketing and messaging. Contract work was gained as a result.
An overhaul of the star’s social media, website and online presence ensured a strong platform for her team to use for further promotions. This has achieved personal appearances at VIP events, product deals and negotiation of music industry deals.
