“doll really understood what we were looking for and created a dynamic and vibrant set of events, delivered with a real premium edge. They interpreted the brief really well, got under the skin of both the brand, the vehicle and gave customers and prospects a real insight into the excitement and the uniqueness that Evoque would bring to the market - not just as a product but also as a new Range Rover. They never let standards or energy levels drop through the whole series of 20 or more events over a 3 week period. I'd highly recommend them to any business” – Colin Green, Land Rover MD
Land Rover Evoque
EVENT
UK Launch of the Land Rover Evoque Car
BRIEF
Increase the brands kudos within the affluent style conscious consumer – a new market for Land Rover - showcasing its latest product, the Evoque Range Rover.
SERVICES
- Concept Creation and Strategic Planning
- Art direction and Creative Production
- Visual, Sound and Screen Content Design
- Management of the UK wide Tour
- Performer Casting, Rehearsals and Direction
OUTCOME
doll conceived a country wide tour for the Evoque Range Rover, comprising of 67 high value production travelling shows.
The series reached over 10,000 target demographic consumers, resulting in a direct increase of the brand’s commercial sales.
Each of the 25 minute long staged events featured the UK’s leading high octane art, music and fashion entertainment performers alongside the hero cars – the main act.
The production series was awarded the Excellence Award for Best Live Event 2012 at the prestigious Association of Event Organisers.
