Land Rover Sponsorship
EVENT
Land Rover’s sponsorship of On|Off
BRIEF
Affiliate the Evoque, Land Rover’s latest premium Range Rover car, with a new younger style-focused demographic.
SERVICES
- Sponsorship Management
- Press Management
- Product Placement in Paris and London
- Artist Collaboration of Car Bodywork
OUTCOME
An integrated influencer-led PR, marketing and experiential campaign was created to affiliate Range Rover with the elite of the fashion industry.
doll showcased the Evoque Range Rover model alongside fashion runway models at the On|Off London and Paris Fashion Week events.
The cars’ bodywork was artistically wrapped by leading designers for the occasion. These were then showcased on the red carpet and loaned for endorsements to those in the driving seat of fashion – from editors to high profile personalities.
The event positioned the new Evoque Car as the must have car for the fashion industry.
