“Exceptional event. The decoration outstanding , unique. The store , the buzzing social hub we also envisaged. The show is absolutely unique , a true west-end show. The attendance great and very diversified. The journalists absolutely enthusiastic.” – Patrick Chalhoub, Level Shoe District
Level Shoe District
(CHALHOUB CLUB GROUP), DUBAI
EVENT
“Let The Shoe Begin”, 1st Anniversary Celebrations and launch of Level Shoe District, the Dubai Mall
BRIEF
Stamp the Level Shoe District, the world’s biggest shoe store, firmly in the global media sphere.
SERVICES
- Concept Creation and Campaign Identity
- Event Design, Direction, Production and Music
- Visual Merchandising Programme
- PR strategy/International Publicity
- Talent Casting
OUTCOME
‘Let The Shoe Begin’ was the core creative of an integrated marketing campaign inspired by the art of dance, created by doll.
The high–profile, high–luxury series of events showcased the shoe as the hero and was supported by an international PR and influencer campaign.
A troupe of London’s West-End dancers were choreographed by dance world elite, Ashley Wallen (of Kylie and Mariah Carey fame) and styled by Vogue Fashion Editor, Harriett Jagger.
Leading industry figures including Franca Sozzani, Dsquared, Shilpa Shetty and Solange Knowles who took to the DJ decks.
Coverage included articles in Financial Times Weekend, Bangkok Post, CNN Singapore, CNN Vietnam, Portfolio, Robb Report, Travelite and Plaza Watch.
Total PR value to date is $1,036,527.36
