“We are thrilled with the response we’ve had to our MA14 season this year. Such a breadth of great coverage and some really fantastic feedback doll were able to support us, listen to our needs and were really good at regularly keeping us up to date. The production side was as slick and professional as ever. Thank you!” – Prof. Frances Corner, OBE
London College of Fashion
EVENT
London College of Fashion MA 2013 and 2014 shows
BRIEF
Position LCF and its MA graduates on the high fashion map.
SERVICES
- Art Direction & Event Production & Catwalk Production
- Brand Consultancy
- Sponsorship Management
- Creative Team
- Music Management
- Press Relations
OUTCOME
Held at the prestigious Royal Opera House, the MA show in 2012 was the first LCF graduate show to take place during London Fashion Week – establishing status for both the students and the leading institute.
Treated as a gold standard on-schedule show, this format is now a standard for LCF and replicated each year as a firm part of LFW.
Arranged by doll, the shows were styled by industry leaders Anders Sølvsten Thomsen and Kim Howells. Exclusive music was produced by Tom Findlay of Groove Armada and make-up by Andrew Gallimore, UK ambassador for Dior.
Top UK and international fashion media were managed by doll resulting in a spread of positive coverage including a full page from the Guardian.
AW14 saw the doll team return for their second Fashion Show at the Waldorf Hotel.
