Nicola Roberts
EVENT
Dainty Doll
Make-Up Launch Consultancy
BRIEF
To launch the highly anticipated Dainty Doll line of cosmetics by ex Girls Aloud member Nicola Roberts.
SERVICES
- Research & launch of new brand
- Venue sourcing
- Prop sourcing
- Casting
- Art Direction
- Management of the Event
OUTCOME
Nicola Robert’s launch of the Dainty Doll make-up brand for ITV passions of Girls Aloud TV show.
Launched at Sketch featuring pale skinned models including Karen Gillian.
Audience included industry beauty journalist and band members Cheryl Cole and Kimberley Walsh.
The whole process was documented, filmed for ITV2 programme ‘The Passion’s of Girls Aloud. Nicola Roberts went on to launch her brand in Boots retailers.
