Pentland Red or Dead
EVENT
Red or Dead Pop-Up Store
BRIEF
Create a burst of marketing and sales for the heritage fashion brand Red or Dead.
SERVICES
- Production Management
- Venue Sourcing and Management
- Launch Events
OUTCOME
The pop-up store was created, using Red or Dead’s defining trademarks of unique and quirky style, opened to the public for one week resulting in profits for the company.
Created in the Carnaby Estate – the heart of London’s high street fashion consumer trade – the brand’s awareness was increased amongst its target market seen through increased traffic to its online offer and sales.
The VIP opening attracted a crowd of 300 of London’s fashionistas’s resulting in society and party press mentions and a strong presence in social media.
The press morning breakfast event, also curated by doll, achieved positive reviews in national media and style blog coverage.
