“It was such a great event from start to finish, it was so organised and we are just really thrilled with how it went!” – Siobhan McGirr, Ted Baker event manager
Ted Baker
EVENT
Take the Lead AW14 catwalk show & conference
BRIEF
Present the AW14 Ted Baker collection to a global audience and share the brand’s business strategy with its key retail management team.
SERVICES
- Art Direction
- Event management
- Catwalk show production and set design
- Conference facilitation
- Dancer casting and choreography
- Music and screen content production
- Live streaming AV
OUTCOME
A dynamic multi platform event and conference was produced both physically and digitally launching the AW14 Ted Baker collection to a global audience.
Held at The Troxy, an iconic London performance space, 900 key Ted Baker staff and journalists attended the launch featuring a full scale catwalk and show of fashion and choreographed dance.
To extend the showcase internationally doll also filmed the live catwalk element, streaming it simultaneously to over 30,000 people in 105 different countries.
The runway show preceded an interactive conference of presentations by Ted Baker’s directors and designers to its internal management retail team.
