Westfield London
EVENT
Westfield Live Catwalk Showcases:
The Greatest Fashion Show On Earth 2010
The Big Fashion Wardrobe 2011
Vogue Fashion Night Out 2012
BRIEF
Drive new consumers to the Westfield space and showcase its high fashion values.
SERVICES
- Concept Creation (2010), Model Casting
- Talent Sourcing inc. Jessie J and Pam Hogg
- Music Production & Live Performances
- Catwalk Production, Art Direction & Show Calling
- Sponsorship Management
- Creative Team Commissioning and Management & Hair and Make Up Creative
OUTCOME
‘The Greatest Show on Earth’, ‘The Big Fashion Wardrobe’ & ‘Vogue Fashion Night Out’ - a two-day live fashion and entertainment event produced in the heart of Westfield, London. To promote all brands.
Supermodel HIGHTLIGHTS
Jourdan Dunn took to the catwalk with live music by The Voice past judge and chart-topping Jessie J wearing Pam Hogg for Vogue Fashion Night Out. Both Jasmin & Amber Le Bon jointed Lizzie Jagger to strutt down the catwalk.
High fashion and entertainment became an indelible part of Westfield’s fabric for the weekend entertaining over 20,000 visitors to the complex with five shows each day.
VIP BFC guests including model and businesswoman Erin O’Connor and designer Henry Holland.
